Marc Jacobs, Louis Vuitton and Marni; just a few of the names that included fur in their collections. Whether you support it or oppose it, fur is a trend that is not losing momentum. Fur was widely used in all the major fashion cities during the fall 2013 showings. The luxurious pelts were not sparsely used; in fact designers such as Giambattista Valli used fur in over 30 of his looks. Whether it was a full length coat, an embellished top or complimentary accessories, fur is becoming again the favoured choice of designers
Fur has always been a faux-pas and an issue of debate. There is an onslaught of causes and campaigns, most noteworthy PETA, depicting the horrible living conditions of animals and the horrific manner in which they are skinned alive for their pelt. Although these efforts have not changed the way the industry uses the luxurious fabric, it has inspired a generation to not only resist animal skins for fashion, but it has created a new movement; veganism. Some may feel that this way of life is extreme, where others believe it is necessary. Animal lovers and health enthusiasts refrain from any product that essentially had a face, opting out for alternative such a faux fur and leather, as well as dietary alternatives.
With the amount of public service announcements, protests and the new wave of activists, fur remains to be a popular resource due to its unparalleled richness and texture. With top fashion editors promoting fur-using designers, it is difficult to say whether the efforts to stop the use of animals for fashion will prevail. In fact, studies have shown that there has been a decrease in those who believe that using fur is morally wrong. So what does this mean for the industry as a whole? If people's attitude towards fur is tolerable, designers will capitalize on this.